Who We Are

J. Jay Lash

Instructional Designer & eLearning Developer

J. Jay Lash headshot

I am a software engineer turned Instructional Designer and eLearning Developer with 10 years of experience creating learner-centered training opportunities. 

Though most of my experience is with creating experiential instructor-led training, my previous career as a software engineer gives me a great aptitude for eLearning development. 

Regardless of the delivery method, I view training as a tool to help people grow and achieve more for themselves and their organizations.

My Philosophy

I believe that the experience matters. Whether software or training, the product must go beyond being correct and accurate.  It must add value by requiring low effort and providing high benefit.

I maintain a learner-centered and performance-based mindset. I want my training to help people grow and improve so they can contribute more to their organization.

I believe that people will never forget how you made them feel. I use this to make learning personal so training is more effective.

I believe in an others-first leadership style based on collaboration. My style has been developed during 15 years of leading in an all-volunteer organization where there is no positional-authority, only relational-influence.

What We Believe

Our Values

At SouthSecond, we value these things above all else:

Owning the Reputation
Our word is our bond.  We honor our commitments and do not make excuses. We want to be known as Trustworthy, reliable and of the highest integrity.

Leaving Tracks
We capture lessons learned and tribal knowledge so those coming after us don’t have to reinvent the wheel.

Serving The Servants
We multiply value by serving those who serve others.

Our Mission

Our mission is to raise the bar on training. To rid the world of “read the slide to you” trainers and to demonstrate a level of excellence which learners should demand of all training.  Anything less is wasting people’s time.

Our Vision

Our vision is a world where continuous learning is embraced because training is fun and provides value; where people want to attend training because the benefit they receive far outweighs the effort they put in; and where all training is an experience to enjoy rather than a class to endure.